Why I Think About CrowdSourcing at All Times

Some times I wonder if I’m dreadfully boring to others. I find myself staring off into the distance thinking about crowdsoucring, its potential and how I’m using it at work—that and how I should be using crowdsourcing at work. :)

I currently work at Servio, a crowdsourcing company in San Francisco, CA.

Servio provides business services delivered through an online work platform called CloudCrowd. The flexibility of the work platform amazes me daily. We can basically do any kind of online work through CloudCrowd. It’s a blank slate. Sometimes we talk about CloudCrowd in terms of factories and work stations. And in a certain sense, all modern work operates similarly to a factory: Bob does marketing, Jane does sales, work goes from one “hub” to the next, etc, etc. At least I can say I’m lucky enough to have a comfortable chair, desk and general work environment at my factory (not everyone gets to make that claim).

CrowdSourced Labor

CloudCrowd laborers, aka ‘workers,’ work remotely, whether from home, an office or a cafe, which is a nice perk of crowdsourced labor. Ironically enough, I work from an office like many workers do across the world. Proof enough that some things are easier done in person and not online.

One of the key challenges I face daily is how to solve a scaling problem. The contemporary world is built on scale: XYZ-corporation doesn’t just need 10 widgets, it needs 10 million. I help companies reach this goal by designing projects (or workflows) using CloudCrowd. In addition to custom project design, I also help design “stand-by systems” that will provide specific services like, document editing, translation, and content writing. As you can probably imagine, in a world driven by search results, content is the “ring that rules them all” and business large to small are craving massive amounts of content.

So, to answer the question I pose in the title of this post, I think about crowdsourcing non-stop because it’s what I do for a living. Luckily for me, I find it completely riveting. There’s never a dull moment when you’re dealing with factories producing gagillions of lines of content in real time. Some of the major challenges we face at Servio are workflow design, instruction writing and quality control. I plan to spend considerable time writing about those subjects in the future.

Until then, happy crowdsourcing!

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